Sylvie JOURDET
Independent perfumer at the head of Créassence, president for many years of the SFP (French Society of Perfumers), Sylvie Jourdet knew how to tell, through the magic of olfactory notes, the stories of Week-end champêtre and Pleinété.
Independent perfumer at the head of Créassence, president for many years of the SFP (French Society of Perfumers), Sylvie Jourdet knew how to tell, through the magic of olfactory notes, the stories of Week-end champêtre and Pleinété.
The smell of childhood The smell of my mother's perfume: Chanel n°5 which she wore only in the evening before going out. A fascinating smell that enveloped her like an adornment. A smell that, as a child, amazed me...
The smell of love
I'm not sure there's only one. I like the idea that the people I love have their own olfactory signature. Maternal love, filial love, tender love, filial love… there are as many forms of love as there are forms of perfume.
The smell of joy
If I had to compose it, I would opt for fresh, fruity notes and I would try to suggest champagne bubbles, children's laughter, laughter shared between friends.
The smell of happiness
The smell of a baby's neck, a slightly sweet smell of skin mixed with slightly milky notes. A universal smell.
The smell of your beloved destination
My house near Arcachon, my anchor point. As soon as I get off the train, I immediately smell this strong smell of pine, of sea air mixed with this smell of sand. It's kind of my haven of peace.
Tell us about your childhood A happy childhood, very family where we bickered a lot with my four brothers and sisters. Memories of childhood games in a large garden. I really liked observing people and imagining their lives.
What did you want to do as a job when you were little?
I was more of a scientist. The laboratory fascinated me. I wanted to do chemistry, then it turned more specifically to cosmetics. I found it magical to create all these creams. The perfume was a late revelation.
When did perfume enter your life?
I joined IPSICA with the objective of doing cosmetic formulation. My luck was that, during these three years, we were taught the three main subjects: cosmetics, perfumes and aromas. That's when the total revelation with the perfume happened.
Tell us about your background
After three years of training at IPSICA, I started at GIVAUDAN, then having very quickly had my three children, I decided to do consulting for many years, which allowed me to combine professional passion and life. family. Encouraged by some clients, notably Histoires de Parfums, I wanted to create my own laboratory. At the same time, I got involved a lot from an associative point of view: I was several times President of the French Society of Perfumers.
How did you feel when you heard about the Âme Buissonnière project? I really liked the raison d'être of Âme buissonnière: the idea that perfume could take us out of a world that is sometimes harsh… professionally, personally. What I also liked was the approach of the very intimate gesture with the perfume offered by Âme buissonnière.
What is your most beautiful olfactory memory?
I could make a Prévert list. I'm very volatile when it comes to smells. I am very in the moment. I am always on alert. I'm going to be crazy about patchouli then a week later, I'm going to find all the qualities of cardamom
How did you imagine Country Weekend & Full Summer?
On WEEK-END CHAMPÊTRE, I imagined myself going for a walk, nose in the wind, picking a few flowers on the fly. Then gradually, I saw myself getting closer and closer to the fields themselves, to finally lie down on the grass. I composed this perfume as if one could smell each of the flowers that I had picked on my way.
For the second fragrance, its name PLEIN ETE immediately inspired me. It reminded me of the sun that burns your skin. The smell of this skin, mixed with these solar ambers which are always a little perfumed. It's really this idea of warmth that I wanted to illustrate, this carnal, physical, warm, sensual sensation. It was obvious.
At the head of Parfumologie since 2005, Fabrice Olivieri is an independent perfumer whose childhood memories are scented with grenadine. A perfumer with an atypical background who knew how to write our perfume Paris my beloved with audacity and sensuality.
The smell of childhood My grandmother's collection of roses
The smell of love
The natural smell of the skin
The smell of joy
The Christmas tree
The smell of happiness
A very dark hot chocolate!
The smell of your beloved destination
A pine forest in Provence
Produce in small series to avoid overproduction and overstocking thanks to a short and controlled circuit.
Tell us about your childhood A very happy childhood with lots of mind-expanding travels.
What did you want to do as a job when you were young?
Gardener. Perfumer, it's not far!
How did you know you wanted to be a perfumer?
My father worked in the field of aromatic plants and fruit aromas. Often, I played in the factory where liqueurs and fruit syrups were made. An awakening to taste and smell.
Tell us about your background
After business studies and a first life as a marketing project manager for a large Japanese perfume creation company, I wanted to get closer to creation. It also took several years of training in the raw materials and the formulation of the perfumes. Then I was an assistant to great perfumers – that's how you really learn – in an English company, then an American one. In 2005, I decided to take the plunge, created my own company and became a perfumer.
Concretely: Our perfumes are made in Grasse, capital of the world of perfume.
Our jewelry is made in our workshop located in the South of France.
Our packaging is printed in the South of France.
How did you feel when you heard about the Âme Buissonnière project? The originality of a scent, diffused from a jewel, which is activated and reactivated with the movement of the arm throughout the day, seduced me a lot. I find the approach innovative.
What is your favorite smell and what memory do you call to mind?
I like the smell of flowers in general, jasmine in particular, which has the power to instantly transport us to a very distant land.
How did you imagine Paris my beloved?
I imagined PARIS MA BIEN-AIMEE as the reflection of the Parisienne, dapper with cardamom, playful with ginger and luminous with white musk. Scented with a bouquet of white flowers, she enjoys a black tea on the terrace of a café.
Passionate about smells and emotions, Patty Canac multiplies her expertise. Aromachologist, olfactory therapist, expert in perfume evaluation for many luxury brands, Patty Canac is the founder of Olfarom. Patty Canac worked hand in hand with Sylvie Jourdet and Fabrice Olivieri to compose the olfactory strolls of Âme buissonnière.
The smell of childhood Every Wednesday, my family hid small bags of candy from me along a whole path (in the flowers, near the fountain) to delay my desire to go and discover the vinyl factory they ran. .
This smell was a sweet mix of tagada strawberries and roudoudous.
The smell of love
It is that of my first great love: a globetrotter. A handsomely elegant man in his leather hat and suede trousers. He also inspired me Balthazar, the perfume I created for Le Bon Marché. The smell of suede mixed with quite soft leather.
The smell of joy
That of my grandmother, a very refined, luminous woman, who loved to burst out laughing. Every morning, she made up with a cloud of loose powder that smelled of iris and perfumed herself with a scent of “Ombre rose by Jean-Charles Brosseau”.
The smell of happiness
Happiness for me was, as a child, going to the forest, which was very close to my grandparents' house. I had fun smelling the smell of the different fir trees. This smell of forest, of earth, I can still feel it today.
The smell of your beloved destination
It was obviously India. It's the smell of spices mixed with this violent side of the dirt that strikes you as soon as you arrive on the tarmac.
But it is also sandalwood, this extraordinary smell that I discovered in Mysore and which evokes femininity, softness and calm.
Tell us about your childhood I had two large families: on the paternal side, a family of Italian painters, cooking smells, friends permanently at home, lots of noise.
On the maternal side, a bourgeois family, more framed, more organized, with established codes, deep discussions, good but thoughtful cooking. A culture clash between the two.
What did you want to do as a job when you were little?
I didn't have a job in mind. As a child, I used to play with my pickle tongs (like a wand) to lift leaves, antlers, flowers. Then I would put dolls in front of me and play school teacher with this pickle tongs. They all had flower names, I imagined extraordinary stories for them.
When did perfume enter your life?
Perfume came into my life around 18. As a child, I was more interested in smells: I loved smelling everything... clean laundry, lipstick, the smell of rabbit... perfume was too complex and studies too, I dreamed of creating a bottle that contained the memories.
Tell us about your journey
After higher education in Italy, I returned to France at the age of 20 to go to Grasse. Self-taught for a long time, I learned raw materials for many years alongside Edmond Roudnitska. I became a perfumer and then head of the evaluation department in a large perfume composition house. My passion for perfume but also for the link between smell and emotion led me to create my company Olfarom where I work as an olfactotherapist for the medical world (smells and memory), as an aromachologist (psycho-emotional rebalancing with olfaction of essential oils) and as a perfume evaluator. I am also the author of three books.
How did you feel when you heard about the Âme Buissonnière project? Soulless is almost the result of a lifetime for me. This project evokes for me the emotions, the decor, the fact of traveling in a space time. It also embodies refinement
This project touched me because it talks about perfume like a comforter that accompanies it: it's a smell that is able to tell us about a time elsewhere, while being present.
An innovative project in connection with the emotional and memorial world.
What is your favorite smell and what memory do you call to mind?
Patchouli is a smell that has always appealed to me. A smell that is both dark – the earth, the musty smell – and luminous because it warms up, it lasts. It's a double bass like in music.
How did you imagine the collaboration with the perfumers Sylvie Jourdet & Fabrice Olivieri?
I had to exchange around a sensitivity and emotion, it was not about an ordinary brief but about a suspended time, "of a rediscovered memory, an atmosphere, a place, the magic idea: that of telling stories”.
Sylvie Jourdet and Fabrice Olivieri knew how to bring the representation of these sensations. My objective was to abandon the idea of a conventional brief: target, country…. We delighted in imagining landscapes, places, stories so that everyone could have a memorial comforter.